Avvo Project 4

Faculty Advisor: Prof. Angela Vossmeyer

Project Description:

We would like the CMC student team to analyze a sample of attorneys to create marketing customer segments or clusters. The goal is to define and create marketing groups which can be understood by non-analysts. Adding a persona to the cluster can help marketing and business understand the composition. It is generally assumed that those attorneys in a segment will generally behave closer to those within their segment vs those outside. It is assumed there
would likely be a low similarly across the clusters or groups of attorneys.