Ngage Live Chat (Round 4)

Faculty Advisor:

Project Description:

We would like the CMC student team to analyze our lead data to find which areas of the country and which legal areas of practice perform best and to determine if there are any trends or outliers when it comes to key business KPIs including but not limited to:
● Credit rate (both overall and for “valid” leads)
● Revenue per lead
● Revenue per client
● Conversion rate
● Click-through rate