MagicLinks Project 2

Faculty Advisor: Prof. Jo Hardin (Pomona College)

Project Description:

MagicLinks possesses estimates regarding how many sales respective creators generate for given brands or products. These estimates currently serve as an initial constraint for the model. We also stratify all brands according to categories based on the products that the brands sell. [….] The Claremont McKenna team will work with MagicLinks’ Decision Science team to identify additional possible constraints (or assumptions) that maximize the sales generated by given campaigns. Claremont McKenna will also help refine the current assumptions that power the model, and will also help develop new assumptions that improve model performance. Both parties will also continually test the efficacy and profitability of the model’s recommendations (A/B tests, ROI, etc…)