Soundable Health Project

The proposed client project entails tasking a student team with conducting a thorough analysis of both the product and its market to pinpoint the ideal target audience for proudP in a marketing campaign. This involves identifying demographic specifics such as gender, age, geographic locations, socioeconomic traits, and distribution preferences. Additionally, the team is expected to research various aspects including the number of men over 40 in each state and major cities, income levels and spending habits related to health, awareness and needs regarding BPH (Benign Prostatic Hyperplasia) symptoms and treatments, demographic segments concerned about wellness, preferred wellness or healthcare apps, and digital platforms for potential marketing campaigns. The culmination of the project will be a comprehensive presentation detailing the target audience demographics, socioeconomic characteristics, and recommended marketing campaign platforms.